So I replaced the driving dog, rubbers and cup after it all decided to chew itself to bits. I thought I'd check on it yesterday so I dropped out the alternator again for an inspection.
There was what I consider a surprising amount of rubber 'dust' in there...


That's after just under 200 miles. The rubbers are a little bit scuffed in places but otherwise structurally ok, the cup and dog appear to be just fine. The dog is quite rough though, as it was when I bought it (brand new BMW OEM from a dealer).
I cleaned it all up and refitted it - working fine so I think I'll add 'drop alternator for inspection' to a service schedule...
Normal or the beginnings of a concern? Worth taking the dog out and running the rotozip over it to smooth it off?
Cheers guys.