Once your machine is running, can you turn the "choke" off? -- As you may already know, it isn't really a choke, which applies to carburetor engines and restricts air entry in those, effectively enriching the mixture.
My K75 will start even when cold without the throttle boost which is what I understand the 'choke" does in these fuel injected engines.
Although it will start, it will not continue to run when cold, so it immediately stalls out. Once it's warm, however, I can turn the "choke' down and then off, it runs fine. And starting once warm does not require me to use the choke to start (or run).
Not sure if another K75 owner's experience is particularly helpful, but I believe that my performance is normal.