Just a quick jab of the button, when you let go the starter will stop, but the pump should continue for about 2 seconds. As Scott and Laitch said, the relay is at the front of the box, on the left side, it has five pins.
You have Voltage on the female side of the four pin (therefore the relay is supplying Voltage) do you have Voltage on the male side? This can be done outside the tank. Check earth too.
If working, with the filler cap openned and the starter continuously pressed for say five seconds, you should see fuel returning to the tank
By the way, what is the cylindrical thing between the air filter and the crank cover?