No, a special tool is not required. The McGiver method is to use a mallet and wooden block to carefully tap the new seal into place. Proceed carefully, tapping equally around the circumference, measuring with calipers to ensure that the seal is being driven into place straight and true. As you approach the face of the casting, slow down and measure often and stop when the face of the seal is 0.5mm proud of the face of the casting.
Another method is to make a wooden drift greater than the diameter of the seal and glue cardboard onto the driving face of the tool, ensuring that there is a hole in the cardboard slightly larger than the seal diameter. In other words, this cardboard will form an automatic stop when it contacts the casting, ensuring that the seal sits 0.5mm proud of the casting.
In all cases, proceed carefully and resolutely. You're not in a race to finish the job as quickly as possible. Measure often to make sure the seal is being driven straight.
There's no need to form the lip of that seal. It is necessary to form the lip of the timing chain cover seal though, but that's something completely different. Also it's not necessary to soak the seal in oil prior to installation. The new seal uses PTFE which doesn't require pre-lubrication.