The B+ you see refers to the terminal where the big red wire is connected. If you look at the other side of the connector you will see the marking D+ which is the blue excitation wire. I'm not sure what the + terminal you referred to does. It's possible it might be for a volt meter, but don't count on it.
Yes, you can replace just the brushes, but for a few bucks more you get a new regulator and save the trouble of soldering the new brushes.
If I'm not mistaken, the alternator doesn't have a commutator, rather is has slip rings that don't gave segements with gaps between them that have to be cleaned like the starter motor.