Lol, I mean maf... not ‘ mad’, like I’m going...
:D Mass airflow sensor, in order to access it you will have to remove some parts, like the tank, etc. Be careful when you try remove the top of the airbox, the big rubber elbow can go brittle and if you tug it hard enough it might crack. Mine was in tatters and I am not sure, if it was me being a dick or age deterioration, most probably both :)
There are two hose clamps on that elbow, no need to remove the one closer to the airbox, only the other one, so you can remove the elbow and airbox as one unit. The other hoseclamp is securing the mouth of the MAF to the airbox.
If cleaning the sensor try not to go all crazy on the thing, the sensor element is sensitive. I have cleaned mine with contact cleaner, even though carb cleaner would have been more thorough.
Hard starting could be many other things as well, I had air leaks, oxidised contacts, weak battery and a failing fuel pump combined with a clogged up fuel filter, since I have got ridden most of those problems, the bike is a joy to start (especially since having 10W40 semi-synth in the engine)